Our Products

INOA Color Care

INOA stands for “Innovation No Ammonia” and is a breakthrough ammonia-free odorless haircolor from L'Oreal Professionnel. INOA hair color delivers exceptional permanent haircolor results with supreme respect of the hair. Labratory testing shows that after nine applications, INOA colored hair is as smooth as before color was applied.

Serie Expert

Série Expert, a complete haircare system with exclusive home care regimens and in-salon treatments, features innovative molecular precision technology. The advanced technology behind this range allows formulas to target specific parts of the hair to help deliver long-lasting results. With a range for every hair type, Série Expert provides the nourishing protection needed to achieve beautiful, healthy looking hair.

Texture Expert

Texture Expert’s innovative formulas take styling beyond hold to provide touchable, healthy looking hair with long lasting style memory tailored to the specific needs of different hair types.


L'Oréal Professionnel Homme offers specific products for normal, thinning, rebellious, dandruff-prone and grey/white hair professional solutions for Modern Men Men’s Color Chrono-Blend Technology +Incell discreetly blends gray hair in five minute service, performed at the shampoo bow. Design to work with men’s salon visiting patterns( every 4-6 weeks) no warmth or visible line of regrowth.

DIA Richesse

Two complementary products, DIA Light and DIA Richesse, cater to women with natural, colored or sensitized hair. DIA Light demi- permanent haircolor is perfectly adapted for sensitized or colored hair and is ideal for personalizing or correcting haircolor. The result is luminous tones and vinyl shine for your hair.
DIA Richesse demi-permanent haircolor is suited for natural or colored hair and is the first step in covering the first grey hairs and creating the first tone addition. Additionally, both products are ammonia-free so the color is gentler on the hair.


MAJIREL permanent haircolor that cover 100% white hair. With a variety of shades and tones. Majirel has an innovative Ionene G molecule that penetrates the cuticle of the hair. This conditioning molecule conditions the hair and gives longevity to your hair color vibrancy this Ionene G is selective, protective and progressive leaving the hair in amazing condition.

Hair Chalk

A break-through new formula. Revolutionary water based ink and micro-fiber polymers create an ultra-thin film that adheres to the hair fiber. It’s not a traditional hair colorant, it’s not a direct dye: it’s a new form of makeup for hair.


Our Série Expert Powerdose in-salon treatments feature core-to-surface technology to target all areas of the hair strand providing instant, deep conditioning & shine. Choose from the following Powerdose treatments: Color-Lock Service, Luminous Highlights Service, Fiber-Repair Service, Progressive Strength Blow-Dry Service, Ultimate Reconstructing Service, and Ultimate Smoothing Service.


The New Mythic Oil Treatment Bar features indulgent salon rituals that use powerful oil concentrates to clarify, deeply nourish, and protect the color, returning hair to a balanced state. Luxurious massage techniques improve product penetration and promote ultimate relaxation.


Série Expert Ceutic in-salon treatments are professionally formulated for a customized, individually prescriptive experience. Featuring clinical strength technologies to target all areas of the hair strand, the Ceutic treatments provide long-lasting benefits. Choose from Color-Protect, Volumizing, and Strengthening Services.